Personal, National Tragedies Great For Ticket Sales, Reports BC Athletics Marketing Team
Big IssuesSports October 27, 2017
YAWKEY ATHLETIC CENTER — The marketing division of Boston College Athletics released a new report Friday, outlining a recently discovered phenomenon: deeply emotional tragedies can easily be co-opted into fun gameday themes in order to drastically increase ticket sales. This strategy has been proven successful only when used on... Read more